Reasons your blog strategy didn’t take off


Blogging is a great way to get noticed on the internet and to grow your authority on a particular subject matter. The problem is, blogging can be very time-consuming and often under appreciated.

There’s nothing worse than spending several hours crafting a post for no one to read it.

For most, the minimum blogging tasks of collecting post ideas, writing a few hundred words, editing, and then publishing can equate to nearly a full-days work. Sad thing is, even with that level of dedication it is often not enough in today’s crowded content marketing space. Successful bloggers rise to the top by putting in the extra mile into every piece of content they publish. They have to in order to make it worth their time investment.

Continue reading this post on Content Academy.

Scott Winterroth is the managing director of Front & Social, a creative public relations and digital marketing firm based in Chicago’s Loop. He is also the lead co-founder of Content Academy, a school focused on digital techniques.

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