Managing trust; how gatekeepers faded into influencers.

A recap after a decade into the Public Relations business. Posted on my personal blog, please continue reading here:

https://swinterroth.com/managing-trust-how-gatekeepers-faded-into-influencers/  

Scott Winterroth is the managing director of Front & Social, a creative public relations and digital marketing firm based in Chicago’s Loop. He is also the lead co-founder of Content Academy, a school focused on digital techniques.

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