Author Archives: Stephanie Gandsey

Marketing a Service Organization: You’re the Wingman/woman

A marketing conversation for a service organization sounds very different from an organization that has products to sell. In my past positions, when I worked for companies that had a product to sell, I really focused on the product—how it worked, what problems it solved, and why it was better than competing products. While I can ask these same types of questions with a service organization, the focus comes back to a person. With a service organization, your customers see the person as the brand. Continue Reading

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