The “gatekeeper” model worked for decades, especially for the business of news reporting. In the 20th-century journalists and media outlets, in general, were very trustworthy. A positive story, or even mention, on the 10 p.m. news was extremely more valuable – and trustworthy – than a 30-second commercial. Before the Web and mobile devices, Continue Reading
Category Archives: Blog
Reasons your blog strategy didn’t take off
Blogging is a great way to get noticed on the internet and to grow your authority on a particular subject matter. The problem is, blogging can be very time-consuming and often under appreciated. Continue Reading
Bloggers Meet Startups is on the move in 2016
Chicago startup pitch event Bloggers Meet Startups establishes exciting new collaborations aimed at facilitating more great connections in 2016. New event location at 1871 will launch Bloggers Meet Startups into monthly format.
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WordPress 4.4 Responsive Images, what everyday users need to know
If you have ever tried to load a website on a mobile device with very large “high-res” images, you have probably noticed a lag in how long it took to load the page. To save bandwidth and combat long loading times, web browsers are starting to provide special tools that allow website developers specify which image to load based on the type and size of the screen. Continue Reading
Article load time a priority at Facebook
The largest social network in the United States announced a new service that will pre-fetch articles and content from large publishers. Facebook’s Instant Articles aims to load stories and content more quickly while using their mobile apps. Continue Reading
Our View: How Periscope and other instant video streaming services could change the shape of press conferences and events.
Within the first 10 days of its public launch, Periscope, a live streaming mobile app reached one million users. In the world of social media, a million users – while a strong start for a new service – is still a relatively small user base compared to Twitter with 300 million users. Continue Reading
Marketing a Service Organization: You’re the Wingman/woman
A marketing conversation for a service organization sounds very different from an organization that has products to sell. In my past positions, when I worked for companies that had a product to sell, I really focused on the product—how it worked, what problems it solved, and why it was better than competing products. While I can ask these same types of questions with a service organization, the focus comes back to a person. With a service organization, your customers see the person as the brand. Continue Reading
Facebook unveils new work-only service
Facebook at Work allows users to create a seperate account from their primary “personal” account aimed at interacting with co-workers. Users will then be able to switch between both their personal and their “work” account using the same username and password. Continue Reading
Pew: Facebook remains by far the most popular social media site
In a new study released by the Pew Research Internet Project, their research details findings on social media usage among 81% of American adults who use the internet. Continue Reading
Year in Review: Apps, Sites and Programs I fell in love (and divorced) in 2014
Now that 2014 is one for this history books, I thought I would take a minute to reflect on the apps, websites and services that I fell in love last year. I love to share a good app as there are now lots of great applications that can simply make life a bit easier. Here are a few programs that were real standouts. Ones that I “fell in love with” and a few that Continue Reading