Category Archives: Blog

Managing trust; how gatekeepers faded into influencers.

The “gatekeeper” model worked for decades, especially for the business of news reporting. In the 20th-century journalists and media outlets, in general, were very trustworthy. A positive story, or even mention, on the 10 p.m. news was extremely more valuable – and trustworthy – than a 30-second commercial. Before the Web and mobile devices, Continue Reading

WordPress 4.4 Responsive Images, what everyday users need to know

If you have ever tried to load a website on a mobile device with very large “high-res” images, you have probably noticed a lag in how long it took to load the page. To save bandwidth and combat long loading times, web browsers are starting to provide special tools that allow website developers specify which image to load based on the type and size of the screen. Continue Reading

Our View: How Periscope and other instant video streaming services could change the shape of press conferences and events.

Within the first 10 days of its public launch, Periscope, a live streaming mobile app reached one million users. In the world of social media, a million users – while a strong start for a new service – is still a relatively small user base compared to Twitter with 300 million users. Continue Reading

Marketing a Service Organization: You’re the Wingman/woman

A marketing conversation for a service organization sounds very different from an organization that has products to sell. In my past positions, when I worked for companies that had a product to sell, I really focused on the product—how it worked, what problems it solved, and why it was better than competing products. While I can ask these same types of questions with a service organization, the focus comes back to a person. With a service organization, your customers see the person as the brand. Continue Reading

Year in Review: Apps, Sites and Programs I fell in love (and divorced) in 2014

Now that 2014 is one for this history books, I thought I would take a minute to reflect on the apps, websites and services that I fell in love last year. I love to share a good app as there are now lots of great applications that can simply make life a bit easier. Here are a few programs that were real standouts. Ones that I “fell in love with” and a few that Continue Reading

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