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March 2017

Word of Mouth: Sharing Your Content Via Social Media & Email Marketing

March 14 @ 6:00 pm - 8:00 pm

There are dozens of ways to share your information with the world. You don't want to waste time, or money, by promoting your content on the wrong channels for your audience. Content Academy’s Word of Mouth: Sharing Your Content Via Social Media & Email Marketing in-person workshop will teach you the most effective and cost efficient way to share your content with the most appropriate audience, including which social media channels to use, how to create content for each channel,…

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Using WordPress Content Tools

March 15 @ 6:00 pm - 8:00 pm

It's all about the content. The most efficient way content reaches an audience is through a publishing platform. WordPress has the tools and gives you a powerful publishing platform. Content Academy's WordPress Content Tools in-person workshop will show you how the system works to fit your content into WordPress so you can publish to the web. In this workshop we show you: The decisive difference between a page and a post What you shouldn't do when adding content The role…

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Technical Insight: Setting Up Your Blog On WordPress

March 16 @ 6:00 pm - 8:00 pm

Setting up your blog in WordPress should be a pleasurable experience, but technology can tie us up in knots and intimidate us on the first try. Technical insight is a must-have when setting up a WordPress blog. Content Academy's Technical Insight: Setting Up Your Blog in WordPress in-person workshop shows you how to get started with WordPress so you can go “live” on the web without technical problems. In this workshop we'll show you how to: tWork the page editor…

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The Five Webpages Every Author Site Needs

March 18 @ 1:00 pm - 3:00 pm
Next Door Cafe, 659 Diversey Parkway
Chicago, IL US
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An author website is a critically important tool for book marketing. Join us on Saturday, March 18 to learn what should be on your author website, and why it should be there. Author Lisette Giroux will cover the five pages every author site should have: • Landing pages, including ethical bribes • Home pages • Library/book pages • Blog pages • Contact pages After the meeting, we'll walk down to Dunlay's on Clark (2600 N Clark Street) for self-pay food and drinks to continue the…

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Setting up eCommerce for your Online Business

March 20 @ 6:30 pm - 8:00 pm

The Web has created a marketplace for buying and selling your services and goods. Building a website is one thing, becoming an online retailer gives you the opportunity to be “OPEN FOR BUSINESS,” on the World Wide Web. There are definite strategies to maintain and grow an eCommerce business. Explore the strategies for building, maintaining and growing an eCommerce business website. Find out what eCommerce is and how it works. Why you shouldn’t DIY when you set it up. Learn…

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SEM: Investing in Search Engine Marketing

It pays to reach your audience right when you need them, so why not purchase some sponsored exposure? Paid search and paid social are two ways to target your customers and bring them right to your website. Content Academy’s SEM: Investing in Search Engine Marketing in-person workshop will teach you the fundamentals of search engine marketing, how to develop a successful marketing campaign, how pay per click (PPC) works, and the steps needed to make your efforts a success. In…

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Expanding WordPress: Themes & Plugins

March 22 @ 6:00 pm - 8:00 pm

Themes and Plugins aren’t always compatible with each other even though they are powered by WordPress. Get comfortable working with WordPress Themes and Plugins. Content Academy’s WordPress Themes and Plugins in-person workshop will show you a basic understanding of how open source works so you can select, setup, and configure your next Theme and Plugin with confidence. In this workshop we’ll show you: tWhat to look for when selecting a Theme tThe steps to install a Theme tAdd functionality to…

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Marketing Strategies: How to Promote Your Blog

March 23 @ 6:00 pm - 8:00 pm

You've spent a lot of time writing amazing blog posts. However, no one will know about your posts unless you promote them! What you need is a clearly defined action strategy to promote your blog and get the audience engagement that you’re looking for. Content Academy's Marketing Strategies: How to Promote Your Blog in-person workshop will show you how to create an action plan to grow and maintain your audience, engage your audience on multiple channels, draw more traffic to…

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WordPress Information Session

March 25 @ 11:00 am - 12:30 pm

Join us for a free WordPress Workshop. tMeet our WordPress Instructor Team tLearn about the real difference between and tBuild a strategic learning plan for tackling your next blog or website tGain confidence with WordPress terminology tLearn about our WordPress workshop series and community events WordPress works. We’ll show you how effective it is for your blog or website. Where: t180 N. Upper Wacker Drive tAccessible from CTA, METRA Stations tUse SpotHero to find discounted parking nearby. When:…

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Launching Your WordPress Blog or Website

March 29 @ 6:00 pm - 8:00 pm

Prepare your website and blog for launch! Review marketing tactics for driving visitors to your site and examine the tools for measuring your performance. Content Academy's Launching Your Blog or Website workshop takes you through the Digital Acquisition Cycle. We give you our ten plus years of experience. What works and what doesn't work. All the tools are available, but how and when do you include them. In this workshop we’ll show you: tHow to incorporate your website into a…

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