Integrated Marketing

Front & Social strongly recommends a solid public relations and social media campaign should include components of strategic marketing.

Including:

  • Custom brand identity and brand engagement
  • Traditional media programs (Print, Radio and TV)
  • Niche/target demographics
  • Online buys and pay-per-click programs
    • Display Ads
    • Landing Pages
    • Microsites
  • Direct mail and email marketing campaigns
  • Video campaigns
  • Online surveys and focus groups
  • Loyalty programs, interactive and in-store promotions
  • Mobile forward campaigns
  • Search Engine Optimization
  • Sales collateral and other creative

The F&S Team has facilitated brand management for some of Chicago’s most iconic brands.  Our Integrated Marketing campaigns are aimed at creating brand awareness while supporting a larger strategic communications approach and most importantly driving real results for your business.