Front & Social strongly recommends a solid public relations and social media campaign should include components of strategic marketing.
Including:
- Custom brand identity and brand engagement
- Traditional media programs (Print, Radio and TV)
- Niche/target demographics
- Online buys and pay-per-click programs
- Display Ads
- Landing Pages
- Microsites
- Direct mail and email marketing campaigns
- Video campaigns
- Online surveys and focus groups
- Loyalty programs, interactive and in-store promotions
- Mobile forward campaigns
- Search Engine Optimization
- Sales collateral and other creative
The F&S Team has facilitated brand management for some of Chicago’s most iconic brands. Our Integrated Marketing campaigns are aimed at creating brand awareness while supporting a larger strategic communications approach and most importantly driving real results for your business.