Strategic Search

5 things to improve your search performance [DIY]

Simply having a website is only one part of the digital marketing equation. Businesses who want to generate sales and promote their brand online need to work with search engines to generate favorable search rankings based on the keyword searches that best represent...

It’s a start: Blogging and SEO [Prezi]

One of the most common questions we receive typically relates to blogging and SEO – aka search engine optimization. I always like to first tell our clients during our initial discussion of our SEO services, when they initially start building a blog to focus on...

Five Likely Topics for WordCamp Chicago 2012

WordCamp Chicago 2012 is probably months away and, at this point, WC Chicago organizers haven’t even announced any plans for an official gathering.  For the sake of the Chicago WordPress community, and to humor myself, I thought it would be fun to reach into my...

Think 5 Ws before your next post

When it comes to developing a blog strategy, it’s best to take a step back and think of the 5Ws. Yes, the ones you were taught way back in grammar school.  Whenever I’m creating a new overall blog strategy for a client, or crafting a new blog post to reach...