Search Engine Optimization

5 things to improve your search performance [DIY]

Simply having a website is only one part of the digital marketing equation. Businesses who want to generate sales and promote their brand online need to work with search engines to generate favorable search rankings based on the keyword searches that best represent...

How to utilize landing pages to generate leads

Here’s the scenario: Bob is a consultant and is good about referring potential clients to his website because he knows it helps generate more business by cultivating potential leads. His has gone out of the way to: make sure his domain name is on his business cards...