It truly does not matter what kind of services you are providing or what product you want to sell, digital marketing has emerged as an essential ingredient, and its importance cannot be put aside. You could have said it a few years ago that digital advertising of your services was not significant. But if you peep into the promptly evolving landscape of digital advertising, you will yourself understand its scope and benefits.
If you look around the world, you will not find a single top-class businessman who did not approach digital advertising to get his brand publicized. We have now entered 2020, and digital trends that were hard to predict have now become pretty much transparent and easier to foresee.
In this post, we will let you know about the top digital marketing trends for 2020 that are confirmed to take place. On the other hand, if you want to nourish your business, you have to adapt to these trends. Otherwise, there will remain no scope of you and your business.
So, let us have a look over these top digital marketing trends for 2020:
#1. Chatbots Will Replace Human Beings:
What do you expect from the customer services department of any company?
Undeniably, you would like to have a quick reply that comprises of full information regarding your query. In reality, this is not the case. At first, there is less chance of getting an in-time reply, even if you are very lucky and receive the response, it will not be carrying the answer of your query. This inconvenience is just because we have human beings that are performing the duties.
Nonetheless, these problems are set to be resolved in 2020, as Chatbots are ready to overtake human beings in this position.
You might have a question;
What are Chatbots?
Typically, Chatbots are artificial intelligence software that acts as if you are talking with a human being. These Chatbots have been mainstreamed to improve the user experience, as the Chatbots perform self-up-grading and utilize artificial intelligence to meet customers’ queries more efficiently.
A lot of companies in 2019 have already planted Chatbots, but now in 2020, most of the companies are intended to include Chatbots to improve their user experience.
#2. Good Content Will be on the Cards of Search Engines:
Content is a single thing that is necessary for all kinds of digital advertising. Whether it is Social Media Marketing or Search Engine Optimization (SEO), good content is inevitable, as it convinces the reader to have your services. There is huge stress over the content’s nuances, but its core value is never going down.
The importance of good content can be well-ascertained from Google’s ranking factors that keep on changing according to the engine’s algorithm, but the good content has always been at its top.
Moreover, Google relates its advice about content in the following words;
“Rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”Google, Inc.
#3. Facebook is on a downward track:
You might have felt a downturn in the fame of Facebook, and after the claim of Forbes, there remains no doubt in it that Facebook is losing its credibility. According to Forbes, 41% of users of Facebook are aging between 65 to 75 years.
It indicates that Facebook is not the right platform to attract your potential audience, as aged people have very little to do with your service and products. Apart from this, other Social platforms like Instagram, Snapchat, and TikTok are rising platforms that will be providing marketing strategists with helping hands in 2020.
According to Statista, following is the trend of market share of Facebook in the United Kingdom, from 2015 to the start of 2020;
The real downturn came after 2018 when the Facebook data breach scandal came under the spotlight.
#4. Companies are exploring voice search:
With the continuous technological advancements in the last few years, the trend of voice search has got mainstreamed. People prefer to have a voice search, as it offers convenience and comfort to the user.
Meanwhile, according to ComScore, 50% of the searches in 2020 will search using the voice search facility.
Voice search appears to be one of the biggest challenges for companies and emerging trends for digital marketing. Now, it is a golden opportunity for businesses to adopt this technology to have better results out of their marketing endeavors.
Also, Jetson.ai is a perfect opportunity to be utilized as it offers customers the chance to buy anything from your site through voice search. This way, you may easily have a better user experience.
#5. Mainstreaming of Visual Searches:
The trend of searching with keywords is taking its last breaths, as mainstreaming of exploring through visual is now on the table. This option of visual search will allow users to have their desired results by uploading a picture.
According to Cision PR Newswire, the image recognition market has reached $25.65 Billion, and this figure would expand further in the future.
Let’s expand your digital marketing strategy
Now, it’s done or die situation, and you will prevail if you adopt these emerging trends of digital marketing. Only the fittest would survive in this age of digital Darwinism, and others will be wiped out. But then again, complying with the emerging trends, you will not only prevail, but your success is also confirmed.