Facebook Ads is one of the best online platforms to advertise your business. The best thing about this platform is that it offers you to run smart and effective ad campaigns to get the maximum out of it on varying budgets.
One of the biggest game-changers with Facebook Ads is the ability to run self-service campaigns. Meaning any business owner can jump in and advertise amongst the big guys. Thinking about going it on your own? Think again, it may not be in your best interest as strategic partners like Front & Social can help you maximize your ad budget for less than you think.
It seems quite easy to set up Facebook ads, but actually, it is not necessarily the setup that is costly but rather the ongoing maintenance and testing that is where most business owners lose. You can easily waste your time and money if you are not capable of running a reasonable ad campaign. Facebook Ads are quite complicated. There is a science involved in understanding Facebook algorithms and understanding the analytics.
We’ve perfected that science with our DAC Model consulting.
Either you are running a services agency or doing e-commerce business, Facebook is the right platform for you as it has billions of active users. A superb Facebook ad will engage your audience and can convert them into your long term clients.
You can either hire an individual or have the services of digital agencies like Front and Social. These agencies are equipped with professionals and experts, which can be of great help to you.
However, we are going to share some of the reasons you should hire a Facebook professional for your business campaigns, and it would be in the best interest of you. Here are just of the few reasons;
Strict Facebook Algorithm
Facebook does not want its users to get annoyed with in-platform ads. Before approving an ad, Facebook algorithms analyze submitted ads for checks that will help users and keep them engaged instead of making them annoyed.
If you do not have the experience, there might have a chance that your ad will not meet up the criteria of Facebook algorithms. Your ad will be rejected, and if you get rejected multiple times, you may end up losing your account.
Advanced Facebook Ad Targeting
Facebook ads marketing is more advanced than you think. Facebook offers various options to target your audience, and Facebook ads experts are well aware of these opportunities and can run highly targeted campaigns, which will be very helpful in improving your conversion rates.
Facebook offers target by location, city, country, income level, age, gender, interests, education, behavior, and much more. What is more, Facebook experts for business can target an audience based on recent purchases. Can you make this happen? For sure, your answer will be ‘No.’ This targeted audience can produce extra-ordinary results for you. So, you must understand that hiring a Facebook expert will be the best of your decisions.
Facebook Algorithmic Changes
As of now, Facebook is evolving continuously and keeps on updating its algorithms to improve the user experience. Facebook is consistently adding new features. The latest feature of Facebook is its shop feature. Now you can directly sell on Facebook instead of moving your audience from Facebook to your website. People can make quick purchases over Facebook. It will improve your conversion rate.
A Facebook Ad professional will be the first one to know about these changes. It is because they are running hundreds of ad campaigns, monitoring thousands of ad campaigns, well aware of Facebook workings and algorithms.
So, whenever there comes an update in the Facebook system, they will let you know about the pros and cons of that update. They will suggest to you what changes you need to make to improve your conversion rates and to keep the audience engaged.
We often hear that time is money. It’s true when it comes to managing businesses. You may run out of time if you are managing all the things alone.
Running Facebook Ads is a time taking process, and it can consume a lot of your time. Secondly, it is not the case that you just posted an advertisement, and you think you will get the audience. Yet you need to check your ads continuously to know which strategy is working and which is not.
Hiring a Facebook expert will get you out of this anguish, and you will be able to spend the time in other areas of your business. Plus, it will help you AVOID falling into the social media trap of checking your news feed for hours while you were simply going to update your ads. (No judgment, we’ve done it too!)
Cost Factor for Paid Ads
Advertising on Facebook is not free. Facebook charges advertisers on a per-click basis and it requires an advertising budget. Ad cost depends upon various factors, such as how much the audience is engaging, how often your ads are being shown to the people, and much more.
Let’s say you have decided to run ads by yourself and do not get the required results. You rerun ads and could not convert the audience into your customers. You are losing money in this way. Right?
Let’s look at the other scenario. You hired a Facebook Ad expert. Obviously, your cost will be double now. You are paying to Facebook Ad expert along with the money being spent on ads. However, this will be helpful because you will get your long term customers.
These customers will be profitable for you in the long run. It will help your business grow.
Let me run your Facebook Ads!
I geek out over Facebook Ads and your conversion marketing! Feed my obsession and contact me today to run your ad marketing campaign. – Scott Winterroth