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Digital marketing is a service that can boost traffic to your business website, and you could attain potential clients through that traffic. It could also better serve you in the expansion of your business, and no doubt, there is no other better way than adopting digital marketing strategies.

On the other hand, you might feel overwhelmed by the diverse types of digital marketing on the market today. We are going to help you in this regard, as we will discuss the top-notch digital marketing strategies in play today.

Before we dig deeper into the details of types of digital marketing services, it’s mandatory that you clear all your past concepts about marketing as it rapidly changes and what was popular a few years ago is maybe not even a best practice today.

What is Digital Marketing?

There are a lot of myths floating in the market about the definition of Digital Marketing, but what is digital marketing actually?

Digital Marketing is referred to as any kind of marketing for services or products that are carried out with the help of electronic devices.

From here, we got to know that the mainstreaming of digital marketing is not a new thing, but it is as old as electronic devices. Now the scope of digital marketing is much more expanded than ever before.

Meanwhile, with continuous technological advancements, various digital advertising types have come under the spotlight in the last few years. So, let us have a look over these newly emerged types of Digital Marketing;

Types of Digital Marketing

There is a common perception found among the people that they would have fruits after implementing any type of digital marketing to their business irrespective of the nature of their business.

Typically, digital marketing is a broader term than people understand, and implementing any type of digital marketing requires a proper case study, planning, and vague drafting of its results.

When it comes to digital marketing, consult a professional digital marketing company that could carry out a proper case study, understand the dynamics of your business, and then advises you to go with a single and most-suitable strategy.

Following are different types of digital marketing that have revolutionized the advertising world;

#1. Search Engine Optimization (SEO):

Search Engine Optimization or SEO is one of the most famous approaches to get your business publicized for other people. Your business site gets ranked on a set of certain keywords, and when a user searches those keywords, your site becomes visible before the user.

For the purpose, you have to be ranked higher on the Search Engine Results Page (SERP); otherwise, the strategy will not be useful. To be ranked higher on the SERP, there are about 200 ranking factors based on which Google ranks your site. What is more, these factors keep on changing according to the engine’s algorithm, and the engine’s algorithm also changes with the change of user’s search style.

#2. Content Marketing:

Content marketing is also a type of digital marketing. It involves the creation and distribution of valuable content to target your potential audience. In the meantime, the ultimate goal of content marketing is to accelerate potential clients.

While dealing with content marketing, the most crucial part is to create relevant and valuable content that could engage and lead people to know about the message you want to convey through this platform.

Apart from this, content marketing is a particular ingredient of all other marketing strategies, either SEO or social media marketing.

In short, content marketing is a common thing in all other types of digital marketing.

#3. Social Media Marketing:

Social Media Marketing involves social platforms to boost traffic on the official websites of businesses. As social media platforms like Twitter, Facebook, Snapchat, Instagram, and WhatsApp have gained quite a good popularity among masses, so promulgating the idea of your services through these social platforms will never be a bad idea.

Utilizing social media marketing, you can conveniently reach out to your potential clients, but remember, social media platforms are all about listening to the demands of customers and creating compelling and engaging content.

#4. Affiliate Referral Marketing:

Affiliate Marketing is another type of digital marketing, and if you become successful in this marketing strategy, you may earn a handsome amount sitting at your home.

In affiliate marketing, you make a website and get it connected with someone’s reputed business platform that offers you a handsome commission over the selling of their product. The affiliate marketer makes a website and uploads the products that actually belong to the partnered business platform, and provide an external link of the partnered site in published articles of its website.

If the user goes to the partnered site by clicking on the link you provided and buys something from that platform, you will receive a handsome commission. Presently, Amazon and eBay are top affiliate partners of people.

#5. Instant Messaging Marketing:

The use of instant messaging, or chat marketing, as a type of digital marketing has exploded in recent years. Instant Messengers are the latest trends in the field of communication, and now people trust that the information, shared through messenger, will be less vulnerable against spams than email and SMS.

If you want to target your potential audience, instant messenger marketing will be the best option to adopt.

According to Statista, here is the data of most frequently used messenger applications;

Growth of messaging platforms

Final Words

There are so many types of digital marketing tactics, but the above five top-level marketing strategies appear to be some of the best if we look at overall results. Let us help you find the best digital marketing tactics for your business, contact us for a consultation today.

Grow clarity into your digital marketing strategy with the DAC Model™

Learn about how the DAC Model™ can work for you with my book, The Digital Acquisition Cycle™ for Content Creators available now on Amazon in Paperback and Kindle format and by request at your local booksellers.