What worries in the psyche of a business person the most?
You might have your own approach to the answer, but as far as the reality is concerned, there is nothing more important for a business owner than their business – mostly sales. With the intention of branding of its business, business people explore different branding approaches; some give results, but some are genuinely useless.
Considering this emerging need for marketing of your products, we are here to tell you about the benefits of email marketing.
Email marketing has, again and again, held its ground as a necessary marketing activity.
Among many other marketing tactics, email marketing carries essential importance due to its diverse and influential benefits. The value of email marketing can be well examined, considering the ROI figure of email marketing, which relates the return of $38 over the investment of $1 in email marketing.
Having the intention of making the decision of email marketing adaptation as your marketing strategy, here are some of the eloquent and clear benefits and reasons for choosing email marketing;
#1. Email Marketing deeply explains your services:
Why do you hire a professional email marketing company?
For sure, you need a strategy that could effectively promulgate your services to your potential customers.
The fundamental part of each marketing strategy involves a detailed description of the services your company provides. For this purpose, you need effective, charming, and decent content that could engage your readers and convert them into potential and permanent clients.
So, email marketing comes up one of the best approaches that could be adopted in this regard, because it offers you to create a short but comprehensive content that entails all details of your services. In this way, the reader quickly understands your service and reaches out to you in case of any query through the same email address.
What is more, if a comparison is drawn between the popularity of Facebook and email, you will be stunned to know that there are only 2% chances of targeting interested audiences using Facebook. This number increases to 90% if you adopt the technique of email marketing.
#2. Email has reach:
According to research conducted by Radicati, there were 4.9 billion active users in 2017, who have an email account. On the other hand, the active users on Facebook are 1 Billion, and on Twitter, this number is only 255 million.
Email outclasses all other platforms when it comes to following and popularity. Therefore, this is one of the best ways to communicate your message to your audience.
Furthermore, you can better estimate the authority of the email account that you have to put your email address when you are creating your Facebook and Twitter accounts. In short, creating any other social media account requires an email address as a prerequisite.
Email marketing can have the maximum reach to the people in the light of the figures we have discussed above.
#3. Email is durable and prevails:
According to Statista, Facebook is continuously adjusting its market share in Europe and the USA. However, the popularity of email is going higher and higher, as its users have touched the figure of 5 billion across the world.
Moreover, if we look over the trends, the reputation of the email would never be on a downturn like other platforms.
Email marketing appears to be one of the best solutions as a branding media of your business.
#4. Open Platforms:
In the early years of this decade, companies had invested millions of dollars in branding of their business through social media platforms. But, due to the less probability of having good clients through these platforms, people have quit investing in these types of marketing strategies and moved to email marketing as this is an open platform.
Email marketing does not charge any kind of fee for sending emails to the people to let them know about your company.
#5. Best and Preferred Communication Media:
People use social media platforms for recreational purposes, and most of the time, they skip any kind of promotional content while using Facebook, Instagram, and Twitter. Nonetheless, 72% of people tend to pay more heed on the content shared when it comes to email marketing. You can see the following chart;
We have discussed the benefits and the ROI figure associated with email marketing. So, it is one of the most feasible solutions for branding and promotion of your business.